[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bolly.cz\/hledate-financne-dostupnou-reklamu\/#Article","mainEntityOfPage":"https:\/\/www.bolly.cz\/hledate-financne-dostupnou-reklamu\/","headline":"Hled\u00e1te finan\u010dn\u011b dostupnou reklamu?","name":"Hled\u00e1te finan\u010dn\u011b dostupnou reklamu?","description":"Jsou to prim\u00e1rn\u011b za\u010d\u00ednaj\u00edc\u00ed firmy, kter\u00e9 se dost \u010dasto pot\u00fdkaj\u00ed s nedostate\u010dn\u00fdm p\u0159\u00edlivem nov\u00fdch z\u00e1kazn\u00edk\u016f. Jen\u017ee pr\u00e1v\u011b ti generuj\u00ed zisk a pom\u00e1haj\u00ed firm\u011b r\u016fst. Finan\u010dn\u00ed prost\u0159edky jsou omezen\u00e9 a vlastn\u00ed propagace je v\u0161echno, jenom ne levn\u00e1. Tak m\u00e1 v\u016fbec tento za\u010darovan\u00fd kruh n\u011bjak\u00e9 \u0159e\u0161en\u00ed? Mo\u017en\u00e1 v\u00e1s p\u0159ekvap\u00ed, \u017ee je jednodu\u0161\u0161\u00ed, ne\u017e by se na prvn\u00ed […]","datePublished":"2021-10-08","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.bolly.cz\/author\/#Person","name":"","url":"https:\/\/www.bolly.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7ca2d940d0ae3b24fc759c0201b34a0f70fe6611e5abefd5978e89211a09cdfd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7ca2d940d0ae3b24fc759c0201b34a0f70fe6611e5abefd5978e89211a09cdfd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bolly.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.bolly.cz\/wp-content\/uploads\/Za%C4%8D%C3%ADnaj%C3%ADc%C3%AD%20firma_DVs7Td.jpg","url":"https:\/\/www.bolly.cz\/wp-content\/uploads\/Za%C4%8D%C3%ADnaj%C3%ADc%C3%AD%20firma_DVs7Td.jpg","height":0,"width":0},"url":"https:\/\/www.bolly.cz\/hledate-financne-dostupnou-reklamu\/","about":["Firmy"],"wordCount":393,"articleBody":"       Jsou to prim\u00e1rn\u011b za\u010d\u00ednaj\u00edc\u00ed firmy, kter\u00e9 se dost \u010dasto pot\u00fdkaj\u00ed s nedostate\u010dn\u00fdm p\u0159\u00edlivem nov\u00fdch z\u00e1kazn\u00edk\u016f. Jen\u017ee pr\u00e1v\u011b ti generuj\u00ed zisk a pom\u00e1haj\u00ed firm\u011b r\u016fst. Finan\u010dn\u00ed prost\u0159edky jsou omezen\u00e9 a vlastn\u00ed propagace je v\u0161echno, jenom ne levn\u00e1. Tak m\u00e1 v\u016fbec tento za\u010darovan\u00fd kruh n\u011bjak\u00e9 \u0159e\u0161en\u00ed? Mo\u017en\u00e1 v\u00e1s p\u0159ekvap\u00ed, \u017ee je jednodu\u0161\u0161\u00ed, ne\u017e by se na prvn\u00ed pohled mohlo zd\u00e1t.  Reklam\u011b v\u00e9vod\u00ed soci\u00e1ln\u00ed s\u00edt\u011b Televizn\u00ed reklama? Dnes u\u017e p\u0159edra\u017een\u00fd a neefektivn\u00ed prost\u0159edek pro reklamu. Televizn\u00ed reklama nem\u00e1 ji\u017e takov\u00fd dosah, kter\u00fd si od n\u011bj \u0159ada firem slibuje. Z\u00e1rove\u0148 je pot\u0159eba zm\u00ednit, \u017ee jej\u00ed cena nen\u00ed zrovna nejni\u017e\u0161\u00ed. I z tohoto d\u016fvodu \u0159ada velk\u00fdch, ale i men\u0161\u00edch firem p\u0159esouv\u00e1 svou propagaci, kde to m\u00e1 daleko v\u011bt\u0161\u00ed smysl \u2013 soci\u00e1ln\u00ed s\u00edt\u011b. Nebudeme si namlouvat, \u017ee boom soci\u00e1ln\u00edch s\u00edt\u00edch tu bude dlouho. Na druhou stranu, jejich rozmach je aktu\u00e1ln\u011b vysok\u00fd a nep\u0159edpokl\u00e1d\u00e1 se, \u017ee by tomu v dal\u0161\u00edch m\u011bs\u00edc\u00edch bylo jinak. Je pochopiteln\u00e9, \u017ee si za\u010d\u00ednaj\u00edc\u00ed firma nem\u016f\u017ee dovolit propagaci takov\u00e9ho form\u00e1tu. N druhou stranu, je mo\u017en\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00edch zpravovat vlastn\u00ed profil, kter\u00fd reklamou s\u00e1m o sob\u011b b\u00fdt m\u016f\u017ee. Soci\u00e1ln\u00ed s\u00edt\u011b jsou v tomto ohledu ale velmi komplikovan\u00e9 a p\u0159il\u00e1kat potencion\u00e1ln\u00ed z\u00e1kazn\u00edky m\u016f\u017ee b\u00fdt n\u00e1ro\u010dn\u00e9. Nav\u00edc se jedn\u00e1 o b\u011bh na dlouhou tra\u0165, kter\u00e1 se ale m\u016f\u017ee vyplatit.  Jin\u00fd zp\u016fsob reklamy  Zkratka ppc reklama poch\u00e1z\u00ed z anglick\u00e9ho slovn\u00edho spojen\u00ed \u201epay per click\u201c, co\u017e v p\u0159ekladu znamen\u00e1 platba za kliknut\u00ed. A jak vypadaj\u00ed ppc reklamy? Jedn\u00e1 se o efektivn\u00ed zp\u016fsob propagace, kdy inzerenti neplat\u00ed za zprost\u0159edkov\u00e1n\u00ed samotn\u00e9ho inzer\u00e1tu, ale a\u017e za jednotliv\u00e9 prokliky na danou webovou str\u00e1nku. Co je ppc kampa\u0148? Firmy dnes ji\u017e dovedou vytvo\u0159it kampa\u0148, kter\u00e1 m\u00e1 okam\u017eit\u011b m\u011b\u0159iteln\u00e9 v\u00fdsledky. Ppc reklama tak\u00e9 dok\u00e1\u017ee zac\u00edlit na potencion\u00e1ln\u00ed skupinu z\u00e1kazn\u00edk\u016f \u010di klient\u016f. Tento druh reklamy zkr\u00e1tka nab\u00edz\u00ed skv\u011bl\u00fd balanc mezi \u00fa\u010dinnost\u00ed a cenou.                                                                                                                                                                                                                                                                                                                                                                                          4.4\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Hled\u00e1te finan\u010dn\u011b dostupnou reklamu?","item":"https:\/\/www.bolly.cz\/hledate-financne-dostupnou-reklamu\/#breadcrumbitem"}]}]